The prime goal of every business running online is to be found by potential customers and get great leads. One of the best ways to achieve this goal is by making your website search engine friendly. You must be wondering how? Well, SEO is the one answer to this question. SEO or Search Engine Optimization is one of the major digital marketing techniques that bring your website up in the search engine result pages.
It is used to outdo your competitors and acquire the top position in Google, Yahoo, Bing, and other search engines. The term SEO further incorporates a lot of processes that fall under its on-page or off-page optimization category. SEO can be tricky, so it is usually recommended to get it done by professionals from any of the best SEO companies, such as Sarahbits.
The first thing after analyzing your website is the selection of keywords. Before you understand why it is the foremost thing to do, let’s understand what a keyword is. A keyword is anything a user types in the search engine to search for products, services, or any information on the web. For example- if you want to avail beauty services at home, then typing “Beauty services at home in California” in Google or any other search engine will be considered as a keyword.
Keywords are of two types: short term (local SEO company) and long-tail (PPC services in San Jose). Depending upon the nature of your business and targeted customers, an SEO professional chooses the keywords for your business.
How are keywords selected?
There are many keyword research tools and planners that help SEO professionals to know which keyword has high competition and search in your targeted search engine. The keywords that are highly searched can be beneficial for your business as if your website ranks on the top position when a user makes a query using those keywords; these keywords can bring desired traffic to your site.
For the local businesses such as an online food ordering website that operates only in specific areas, keywords are selected according to the geo-location. Promoting such a website globally would be of no use. An SEO professional chooses the keywords that match your potential audience and have high search volume.
Where are keywords used on a website?
Keywords are used in the content published on a website. For instance, if you are running an online fashion and beauty store, then the keywords will be injected on each and every page of the site in order to allow the search engine to fetch a particular page when a user asks for the products available on it.
Why are keywords the building blocks of an SEO strategy?
Apart from injecting the keywords in the content available on the website, keywords are also used during the on-page optimization of the website. Specified as the Meta keywords, these keywords help search engines to understand your business, products, and services available on the different web pages of your website.
More relevant are the keywords, higher are the chances of your website to get an eye of the visitors. This ultimately increases the traffic on your website as well as the chances of converting them into customers.
To get your website optimized with the right keywords, contact Sarahbits, one of the best SEO companies.