Search Engine Optimization is the process of improving the visibility of a website in Google, Bing, and other search engines. The ultimate goal of SEO is to improve user-experience across your complete website and make it search-engine friendly. It also incorporates the processes to ensure that your website gets high ranking in the search engines, grows popularity among your targeted customers, and bring the maximum return on investment. This article limelight the two major types or techniques of SEO; have a look at the information given below:
On-page SEO means optimizing everything a user comes across when he/she visits your website. From selecting the right keywords, placing them at the right places, loading up your web pages with the relevant and high-quality content, setting up Meta tags, titles, and keywords, everything comes under this umbrella.
In short, it means optimizing the visual interface of your website to make it search-engine as well as user-friendly. The main focus of on-page search engine optimization is to recognize a page according to its
relevancy with the stuffed keywords, understand what a website is all about, and finding out if the page is useful or not.
For doing the on-page SEO of a website, one needs to hire a professional who is conversant with all the latest keyword research tools, updated SEO algorithms, and other meticulous details of the technique. If you too are looking out for such a professional, then hire Sarahbits right now. You will get everything you want to take your e-business to the next level.
Off-page SEO includes activities that have nothing to do with the website. It focuses only on the offline promotion of the site. The main motive of this SEO technique is to boost up the ranking of your website in the search engine result pages with the help of effective link building. This term means building up links and getting link juice from reputable websites on the internet.
Link building can be done by posting articles, participating in online discussions, answering the questions on the social platforms, press releases, guest posting, etc. Getting links from a reliable website increases the trustworthiness of the website, and makes it appear on the top in SERP. The whole process of off-page SEO requires a lot of manual research, efforts, and time to post content on different websites.
Apart from the on-page and off-page SEO, there are many processes that this small term, SEO, includes. To know more about the same, you can take the help of a professional from a reputed digital marketing company, such as Sarahbits.